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The 2022 ROI Report

If driving media ROI is your job, this report helps you do it better.

We reveal what drives returns, how to measure them and how to improve on the metrics you already have. Get a report tailored to your role below.

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Grow ROI to grow your brand


Boost ROI to retain and grow clients

Media Sellers

Demonstrate ROI to win business

Hey advertisers,

Did you know that most channels don’t perform across the full marketing funnel? We dig into that and other topics, including:

  • How much to spend on media
  • Which new channels deliver
  • What audience metrics indicate about sales

Only 36% of channels deliver on both revenue and brand goals

Hey agencies,

Did you know that getting a higher ad budget can help your client get a higher ROI? Learn why, and get more insights like:

  • Which channels pair best with your client’s goals
  • How you can measure the impact of emerging media
  • How targeting improvements can boost returns